![]() “Dallas Pride allows us to demonstrate our commitment to the entirety of the LGBT community.”Īs Pride festivals go, Dallas is smaller than Los Angeles, San Francisco or New York. “This is truly a community-wide event,” says Justin Leach, public relations manager for Toyota Financial Services. We’re talking a giant inflatable tent with misters to help attendees beat the Dallas heat, slides and a playground area, branded giveaways, roaming photographers to help attendees share their experience and, of course, a vehicle display featuring a 2016 Tundra. At the Toyota Family Pride Zone, families were provided with an alcohol-free place to relax and play while they enjoyed the day. Over the course of the last two years, Toyota has put down some serious roots in North Texas.Īnd that includes Dallas Pride, the city’s annual celebration of its gay, lesbian, bisexual and transgender history and community.įor the second year in a row, Toyota and Toyota Financial Services (TFS) supported this weekend’s festival and parade at Reverchon Park in Dallas’ predominately gay Oak Lawn district. ![]() Love Drives - At Toyota's display, Dallas Pride -goers could express their feelings with the "Love Drives" campaign./Photos by Rex Curry
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